The Luzu brand, originating from 28 degrees north latitude, is known as the dragon vein of Chinese brewing in Luzhou City. The distillery was founded in the last century and uses cultural relics cellars for brewing. This design is for the 50th anniversary commemorative edition of the brewery. The overall thinking revolves around classical and modern design, with designers designing based on circular culture, dragon culture, and Qiankun culture. The bottle design is creatively designed in a circular shape with nine steps on top, symbolizing the rising Chinese ideology. Combined with the shape of a dragon, the design is exquisite. On the front logo design, the designer combined hourglass wear with a red ribbon. The hourglass represents time, and the red ribbon represents celebration. 50 years, half a century of inheritance and craftsmanship. The inspiration for the box shape comes from ancient architecture and furniture during the Ming and Qing dynasties; Classics reveal a sense of history and culture; The front adopts seal script 50 to emphasize the 50th anniversary. Classical and modern visual collide, conveying a strong visual impact and a dual enjoyment of taste and sight.