At the DeRUCCI Sleep Amusement Park, visitors undergo a comprehensive sensory journey—from the pure geometry of the exterior, through the color allegories of the central courtyard, wandering within a perceptual field woven from the Six Senses, and finally arriving at introspection of body and mind, sensing the echoes of the true self. This progression unfolds layer by layer, with interior and exterior in constant dialogue. In today’s commercial context, traditional brand exhibition halls struggle to engage increasingly dulled senses. Designer therefore reimagined the DeRUCCI Sleep Amusement Park as a perceptible, living entity. Through artistic visual expression, cross-sensory interdisciplinary scenes, and experience-driven scientific frameworks, the design establishes both emotional and cognitive connections between people and the brand. As visitors remerge into the bustling city, this floating white building stands like a beacon of the spirit. It is more than a space called a park—it is a profound, restorative experience. By creating this fully sensory environment, the designer conveys the bran’s deep understanding of sleep culture.